Who doesn't know that Geico sells insurance? Who doesn't know the Geico gekko? Who can't list, without a moment's hesitation, at least three of the company's recent campaigns? I think that's what you call successful advertising.
And I love the newest campaign. The rhetorical question ads, especially the Charlie Daniels one. Charlie Daniels has one of only two country songs I have on my iPod. "The Devil Went Down to Georgia." Great song. So it was pretty cool to see ole Charlie pop up when the Geico guy asks, "Does Charlie Daniels play a mean fiddle." Tapping his foot, shredding the bow, fiddlin' away.
That's how it's done, son.
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